ICBC has recently kicked off a very crafty media campaign.

The  focus of the campaign is:

" We want you to make an informed decision about your claim. So make sure you understand your rights - not just rumors" ( last paragraph of an ad ICBC ran in the Vancouver Sun).

So let me ask you this:

> how exactly are injured people going to make an informed decision?

> where's their information to going to come from?

> what sources of information are reliable?

> what rights are they talking about?

> who should seek help from as far as questions are concerned regarding their rights?

> what are these rumors they're referring to?

And more to the point - what exactly is ICBC is attempting to accomplish by running this type of advertisement?

Jeff Witten