"We want you to make an informed decision about your claim...."
ICBC has recently kicked off a very crafty media campaign.
The focus of the campaign is:
" We want you to make an informed decision about your claim. So make sure you understand your rights - not just rumors" ( last paragraph of an ad ICBC ran in the Vancouver Sun).
So let me ask you this:
> how exactly are injured people going to make an informed decision?
> where's their information to going to come from?
> what sources of information are reliable?
> what rights are they talking about?
> who should seek help from as far as questions are concerned regarding their rights?
> what are these rumors they're referring to?
And more to the point - what exactly is ICBC is attempting to accomplish by running this type of advertisement?
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